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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive.
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing technologyAIMarketing technologyMarketing technologyGenAI and the marketing essentials that won’t change
Read more about "GenAI and the marketing essentials that won’t change"As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
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Marketing technologyAIMarketing technologyMarketing technologyTackling the nitty gritty of Generative AI
Read more about "Tackling the nitty gritty of Generative AI"No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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Consumer insightData & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
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Consumer insightBenchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insightBenchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.